Latest resources from Persado
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How Michaels Transformed Its Personalization ...
Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded in both the digital and brick-and-morta...
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Forget Cookies: Drive powerful personalizatio...
Apple's newest version of its iPhone operating system requires users to opt in to allowing apps to track their activity across the web, while new f...
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CMO's Guide to AI for Customer-Centric Market...
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict a customer's needs and wants and improve th...